On AI ROI: The Questions You Need to Be Asking

AI ROI isn’t a measurement problem you solve at the end of a project — it’s a strategic question you answer at the beginning. Most AI projects don’t generate impact on their own; impact comes from the intervention you build on top of the model and the business’s response to it. This talk walks through the questions to ask before, during, and after you build — so the returns are real and visible, not real and unmeasured.

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